Cartier Santos De Cartier WSSA0030: Full Market Analysis
An in-depth look at the Cartier Santos De Cartier WSSA0030: price trends, market performance, and insights from exclusive data
The Cartier Santos is one of the most iconic timepieces in watchmaking history. Originally introduced in 1904 as one of the first wristwatches ever made, it was designed for the Brazilian aviator Alberto Santos-Dumont.
Over the decades, it has evolved while maintaining its distinctive square case, visible screws, and elegant Art Deco inspiration. The reference WSSA0030 represents a modern iteration, combining classic design with a contemporary blue dial and a stainless steel bracelet.
Secondary Market Performance
As of June 2025, the Cartier Santos WSSA0030 is trading at an average of €6,309. One year ago, the watch opened the observed period with a value of €6,468, which corresponds to a modest decline of -2.46%, or €159 in absolute terms.
Over the course of the year, prices fluctuated within a relatively narrow range, with a minimum of €6,108 and a peak of €6,541. This price stability, especially compared to more speculative models—reflects a healthy, albeit slowing, demand.
What stands out most is the current gap from the retail price: €7,900. The average market price represents a -20.14% discount versus retail, a clear indication that the reference, while stable, is not commanding a premium in the pre-owned space.
This negative trend can be partly attributed to the relative ease of purchasing the watch directly from official Cartier boutiques.
Cumulated Listings
One key indicator of market sentiment is the growing volume of unsold listings.
Thanks to our database, we can analyze all the listings posted on major marketplaces. During the examined period, we observed a significant increase in the number of models listed for sale.
From June 2024 to June 2025, the number of available pieces has nearly tripled, rising steadily to just under 500 units. This surge in supply, unmatched by a proportional increase in demand, suggests that more owners are trying to offload the model than there are buyers.
Listings and Sold
To better understand the dynamics of the market, it is useful to analyze how many watches are put up for sale each month and how many are actually sold.
The monthly breakdown of listings and successful sales reinforces the imbalance highlighted in the volume chart. While the number of listings peaked in November and March with 95 and 87 units respectively, the number of watches sold has been consistently lower than the newly listed ones.
For instance, only 70 units were sold in November, when listings were at their highes, and sales have sharply declined in recent months. In May, 67 new listings were posted, but only 13 units were sold. In June, sales dropped to just one.
This widening gap between listings and sales reflects a saturation of the market. The growing inventory combined with declining sales velocity may exert downward pressure on prices in the coming months unless demand recovers.
Final Thoughts
The Cartier Santos De Cartier WSSA0030 remains a beloved reference, appreciated for its timeless aesthetic and everyday wearability. However, the recent market data reveals a softening in resale value, likely influenced by increasing supply and waning secondary market demand.
While the price drop has been relatively contained, the significant discount to retail and the volume of unsold listings should be noted by potential buyers and sellers. For collectors, this might represent an opportunity to acquire a sought-after piece at favorable market conditions. For owners looking to sell, however, the data suggests a more competitive and slower-moving market ahead.
